Product School

Slack's VP of Product & GM Reveals How to Monetize AI Product Features!

Jaime DeLanghe

Jaime DeLanghe

August 09, 2024

In this episode, we're thrilled to have Jaime DeLanghe, VP of Product and GM at Slack, who shares her inspiring journey from working in customer support at Etsy to a successful career in product management. Jaime provides valuable insights into mastering product management without a technical background, emphasizing the role of curiosity and self-education.

We delve into the integration of Slack, the evolving use of workplace communication tools, and strategies for aligning growth incentives in B2B SaaS. Jaime also discusses Slack's approach to enhancing user experience through AI, flexible pricing strategies, and the strategic expansion of Slack's product features to cater to both small teams and large enterprises.

This episode is packed with actionable advice and real-world examples for anyone interested in product management and career growth.

(00:00) Intro
(02:58) Most Common Emojis on Slack
(05:20) From Customer Support at Etsy to Product Management
(13:04) Buying vs. building. Salesforce decision.
(18:53) The Role of the VP Product & General Manager at Slack
(21:41) Collaborating with the Sales Team
(24:36) Leading indicators that can help Slack ensure predictability
(34:22) Amazon, OpenAI and Apple Use this Same Strategy
(43:22) Integrating AI at Slack
(49:10) Pricing Strategy Based on Seats & on Usage
(52:44) Organizational Structure at Slack

Key Takeaways
Successful product management requires fostering a collaborative environment. Managing a diverse team, including product managers, localization, and learning teams, emphasizes the importance of structure and resource allocation to support core features, AI development, and growth.

Be flexible with pricing strategies to meet the needs of different user segments. Balance between seat-based and usage-based pricing, and ensure fair billing practices to build trust and satisfaction among users.

Leverage AI to improve user experience and productivity. Prioritize the development of features that help users manage information effectively, and consider the cost and value of AI integrations when developing pricing strategies.

Brought to you by:

Pendo, the only all-in-one product experience platform for any type of application. With all the tools you need, in one simple-to-use platform, Pendo makes it easy to answer critical questions about how users are engaging with your product—then turn those insights into action—all so you can get your users to do what you actually want them to do. Visit our website https://www.pendo.io/productschool/ to create your free Pendo account today

Eppo, the next-generation A/B testing and feature management platform built for modern growth teams by alumns of Airbnb and Stitch Fix. Visit our website https://www.geteppo.com/, and 10x your experiment velocity.


Credits:


Host: Carlos Gonzalez de Villaumbrosia
Guest: Jaime DeLanghe

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